For the 2026 MLS Kit Launch, Adidas partnered with all 30 clubs across the league to introduce the new season’s uniforms through a coordinated global release. Working alongside creative agency Monks, WOE collaborated on the production of the campaign’s hero photography.

WOE handled all photography and post-production, creating a series of clean, high-impact portraits designed to translate across league and club platforms. The imagery establishes a consistent visual language while allowing each team’s identity to remain distinct within the broader campaign.

Delivered to all 30 MLS teams, the final assets served as the foundation of the league-wide rollout as clubs introduced their 2026 kits to supporters around the world.