For the 2026 adidas x MLS Archive Collection, adidas partnered with MLS to revive the spirit of Freekick Magazine, the league’s official publication from the 1990s. Working alongside creative agency WOE, the campaign reimagines the visual language of the era through a contemporary lens, celebrating the personalities, style and culture that defined MLS in its formative years.

WOE collaborated on the production of the campaign’s photography, creating a series of editorial-driven images inspired by the look and energy of ’90s soccer media. Shot across multiple teams, the imagery brings together archival references, locker room-inspired environments and modern portraiture to capture the intersection of performance, personality and personal style.

The final campaign assets were developed for use across adidas and MLS platforms, bringing the Archive Collection to life while paying homage to the visual identity of Freekick Magazine and the era that shaped it.