The Bell Sky Slam project, in collaboration with Vince Carter, debuted on TSN during the 2025 Super Bowl and social platforms. Shot in Toronto and Orlando, the commercial celebrates Vince’s legendary career and iconic dunks.
Combining high-energy action with cutting-edge technology, the campaign offers an immersive experience that allows viewers to relive Carter’s most unforgettable moments. By combining innovation with moments of nostalgia, we aimed to create a memorable experience that connected with fans and highlighted Vince’s incredible legacy in a way that felt both authentic and impactful.