The Alma - Nutrition Companion project was a commercial created to help launch the Alma app, with a focus on telling a relatable story. The Alma team wanted to bring the app’s benefits to life through characters, so our team developed a narrative about friends living together, each with their own unique dietary needs and preferences.

Through this story, we showcased how Alma can cater to individual nutrition journeys, providing personalized guidance and support. By highlighting the small differences in their eating habits and how the app seamlessly adapts to those needs, we aimed to make the app feel accessible and relevant to viewers, reinforcing its role in helping users make informed, mindful decisions about their nutrition.