In 2023, the very first Giants of Africa Festival burst onto the scene in Rwanda, bringing together 16 African nations through their boys' and girls' basketball teams. WOE was called upon to spark excitement through a lively social media campaign two months before the August event. Drawing inspiration from the rich tapestry of African culture, our creative direction unfolded like a carefully crafted piece of art, gradually revealing the diverse beauty of each nation, accompanied by stirring soundscapes.

Our mission was to create a unique post for every country, ensuring each had its moment in the spotlight along the timeline. We took existing assets and breathed new life into them with dynamic graphic elements and captivating animations. Each post was thoughtfully designed to offer viewers a peek into the heart of the featured country and its deep connection to GOA.

Using the Instagram grid to our advantage, we strategically arranged our posts to form a breathtaking mural, symbolically bringing these nations together long before they gathered in Rwanda. Throughout the summer, we produced 16 videos, each sharing a unified theme while maintaining its own distinct identity. Despite the challenges, we rose to the occasion, honored to have played a part in the resounding success of the festival.