The collaboration between designer Spencer Badu, The Toronto Raptors, and Ruffles presented a thrilling challenge: blending their distinct brand identities while staying true to Spencer’s unique aesthetic and showcasing the story behind the partnership.

Our video aimed to narrate the creation of a one-of-a-kind jacket that merges Ruffles and Raptors branding. We delved into Spencer Badu’s design inspirations and his approach to the project, capturing the essence of his creative process.

Filming across various locations in Toronto, including Spencer’s own studio, this introspective video gave us the chance to flex our creative muscles and truly bring the collaboration to life.