When OLG and The Toronto Raptors approached us with this project, we were thrilled to spotlight diverse communities across Ontario. Over the course of four days, we produced both a broadcast spot and engaging social video content.

Our goal was to shine a spotlight on these communities through a dynamic, socially-focused video campaign—and it paid off. This video series became one of the most-watched collaborations from The Toronto Raptors and OLG, featuring vibrant and entertaining highlights from each of the four communities.

The real highlight for us was immersing ourselves in each organization’s story, capturing their unique essence, and creating a fun, welcoming atmosphere. We loved showcasing their skills and personalities, which truly came to life in the content.