Nick’s Jewellery is a family-owned shop rooted in Toronto’s west end, known for its gold craftsmanship and strong multigenerational customer base. Over several years, Anthony Nusca has collaborated with Nick’s team on creative projects that shape the brand’s evolving visual identity while honoring its legacy. This ongoing partnership spans campaigns, social content, and community storytelling.

Key projects include a campaign with Reebok, a custom font created with Toronto tattoo artist Kevin Deocampo, and a series of shop t-shirts designed by TG Made It. Shot both in-store and across the city, the imagery highlights the personalities behind Nick’s and the community around it.

The collaboration continues to expand as Nick’s Jewellery balances its heritage with a fresh, modern presence in Toronto’s creative landscape. Most notably, this includes a 25-year anniversary campaign with Adidas Originals, which culminated in a public exhibition at Cry Baby Gallery.