This campaign follows a fashion week journey across Paris, Milan, and London, with each city presented as its own visual chapter. Inspired by golden-hour runway energy, street style spilling into the avenues, and the restless charge of nightlife, the narrative captures the cadence of fashion without leaning on landmarks or tourist cues.

In collaboration with Midnight, we brought these moments to life through custom printed backdrops created from images photographed by Pat Ryder. Styling was shaped to echo the character of each city - Parisian chic, Milanese polish, and London’s edge - while remaining grounded in Little Burgundy’s approachable, wearable aesthetic. Anchored by Puma’s iconic Speedcat, the result is a campaign that feels candid and dimensional, balancing crafted detail with the immediacy of fashion week.