The Toronto Maple Leafs, in partnership with Drew House, tapped into our expertise to craft an engaging visual campaign for the launch of the new House of Hockey program. With the NHL All-Star event looming in Toronto, our goal was crystal clear: grab the city's attention, ignite enthusiasm, and boost sign-ups for this innovative initiative.

We drew inspiration from iconic 9Os kids' commercials and beloved movies like Disney's Mighty Ducks and The Sandlot, aiming to evoke memories of carefree days spent playing sports with whatever gear we could find, and rounding up friends for spontaneous games.

The impact was immediate and far-reaching, with notable figures such as Justin Bieber and Tim Hortons joining the conversation alongside local news outlets. Our compelling photos and videos transcended platforms, appearing on billboards, adorning wall murals, and captivating audiences on social media and beyond. As the league concluded its inaugural season, the overwhelming success reaffirmed our dedication to nurturing the sport's growth.