The Powerful Voices project was a unique collaboration between Canada Goose and Giants of Africa, blending storytelling, culture, and music to create an impactful narrative.

Over the course of three months, our team worked closely with both organizations to craft a compelling creative vision that highlighted the strength of community and the importance of culture. Shot in Siaya County, Kenya, we focused on embedding authentic elements, including recording a real choir from the local school. This not only captured the rich cultural essence of the region but also brought their powerful voices to the forefront.