With Every Breath
AISLWith Every Breath
Client
AISL
Project Overview
With Every Breath is AISL's Spring/Summer 2026 campaign: a hero film, a library of vertical social films, campaign photography and e-commerce for the collection, all made over two days in Toronto.
Directed by Jerome Riel with creative direction from Jimmy Vi, the film drifts through an Etobicoke mansion and James Gardens in natural light, letting each dress move and breathe from room to room.
Patrick Ryder shot the campaign photography alongside the film, and Melissa Riel shot e-commerce for the collection.
Services
Commercial Campaign
Video Production
Social Content
Campaign Photography
E-Commerce Photography
Credits
Director | Jerome Riel
Creative Director | Jimmy Vi
Executive Producers | Jerome Riel & Kevin Lien
Producer | Carri Chen
Director of Photography | Danny Oh
Production Manager | Renee Foy
Campaign Photographer | Patrick Ryder
E-Commerce Photographer | Melissa Riel
Hair & Makeup | Laura Le
Post Producer | Alexander Medeiros
Editor | Steven Tsinokas, Birthday Edit
Colour | James Clayton Daniels, Torn Studios
Music & Sound | Joseph Frustaglio, TA2 Sound + Music
